dna is a laboratory for ideas that spark brand awareness. 

Led by Lauren Kahn, a PR veteran for over 20 years, dna has been the driving force behind successful campaigns for mass and prestige beauty brands including the highly anticipated relaunch of cult cosmetics company Hard Candy, the introduction of fragrances from celebrities like Jennifer Aniston and Eva Longoria, and the debut of the Walgreens-exclusive publication Discover Beauty Within through its Suite on the Street mobile beauty studio tour.


"I believe in a collaborative approach to PR because that's how next-level ideas are born and nurtured into success. By creating opportunities for our clients to stand out with consumers and retailers alike, we're always two steps ahead of the game."

                                                                                                                     - Lauren Kahn / @hereslauren


We believe in raising the bar. 

We believe in rocking the boat. 

We believe in making a scene.