dna is an idea-oriented, results-driven public relations and marketing agency specializing in beauty and lifestyle brands. We merge the strategic capabilities of a large firm with the agility and creativity of a boutique agency.

With a team that boasts over three decades of experience in the public relations, branding, retail and advertising spheres, we approach every account from a place of knowledge, but also with an entrepreneurial spirit that has us fearlessly reaching outside of our comfort zones. The media landscape is constantly changing, fluid and dynamic—and so are we.

Our reputation and reach in the beauty world extends from bloggers to veteran print editors. And the proof as they say, is in the pudding, with an extensive roster of digital, print, and on-air placements that we've garnered for our clients.